Dole Foods - Package Design
Objective
Dole Foods line of products was about to expand to include frozen fruit bars and blends. We needed to develop a contemporary, healthy and appealing look to it's new line of Fruit Bars and Organic Blends.
Strategy
Since consumers were already familiar with Dole products we did not want to completely deviate from the current package design. We kept the background clouds that felt both warm and natural and added two new elements which would help consumers with their buying decision. The word Organic was added to the logo along with the natural leaf and number for the proper age groups. A couple of photo shoots produced vivid and colorful fruits which we used to highlight the taste credentials of each product line.
Results
The end results are a resolute, attractive product line with a stronger retail presence. The new product line-up is being rolled-out now and should be available to the marketplace by the time you read this. If you would like us to design your next product line give us a call or request a quote.