A logo should be built from scratch, they need to be flexible, and they have to reflect your business. They should serve a purpose and be the cornerstone of the companies image.

Your logo should represent your brand or product and should be done right since it is the starting point of your whole corporate image. It is from your logo that all of your other marketing materials will come from. It's tempting to go all out crazy with logo design, using your favorite cars logo as an idea for yours or by wanting a jazzy 3-d logo, not knowing the right guidelines for a logo can end up hurting the foundation of your business.

Before we begin we will need to know all about you and your business. What service or products you offer and why? Who is the competition and what sets you apart from them? Who is your target audience? How and where will the logo be used? For example, will the logo be branded onto a surface or sewn on clothing? Will the logo go on newspaper ads? Will it go on a diplay sign or online only. These are just a few of the things we take into consideration before we start designing what will become your companies foundation, your logo.